Apex Studios Beginnings

July 4th, 2000 was a painful day for us as friends and family of Carl Zach. Carl was leading the final stretch of the Independence Day Race in Fox Point, WI, when he collided into the back of an ambulance that had entered the racecourse. Carl was killed on impact.

A co-worker later presented me with two photographs. One was a photograph of Carl and I with huge smiles on our faces. The other, was a photograph of my brother Brian, Carl, David, and Marty (my closest friends) at a restaurant celebrating a recent Birthday. These photographs, which were taken a few months earlier, are the only photographs that exist of Carl and I together.

It is difficult to explain how much the photographs mean to me as they exceed monetary value. Ask a firefighter what people try to save from a burning house and you might be surprised to hear that they often try to gather their photographs.

At the age of 27, Carl had touched the lives of many while working as a teacher. Young people came forward after he was gone with stories about how Carl had "never given up on them" and described how he had spent many extra evenings at school to help them with their problem areas.

In addition to working as a teacher, Carl worked at a bicycle shop to teach others about his true love of bicycle racing. This was definitely not the path of highest financial return. After college, I began my career as a Product Manager for a large corporation. Carl often teased me suggesting that I had "sold out". He knew that I had received an art scholarship, loved art and photography but chose to pursue a corporate career because of the financial rewards.

When Carl was killed I decided to follow my dream instead of the path of greatest income. I resigned from my Product Management position and started Apex Studios. I capture fleeting moments in people's lives as beautiful images that will live on long after their time on earth. What could be better than that?

In Loving Memory of Carl Zach July 27, 1972~July 4, 2000

"Friends Forever Captain"

Craig Wilson Apex Studios, LLC

Artist's Bio

2001-Apex Studios Photography
1998-2001-Traveled to China, Hong Kong, Taiwan, New Zealand, and Mexico documenting people in other cultures with my camera while conducting business.
1996-Graduated Magna Cum Laude, University of Wisconsin-Milwaukee
1990-Recipient of Frederick R. Layton Art Scholarship, University of Wisconsin-Milwaukee
1990-February 3-March 3, Illustrations exhibited at the Milwaukee Art Museum
1986-Russ Miller Scholarship Award-For Artwork

I belong to and continually learn from the following organizations:

PPA-Professional Photographers of America
SEWPPA-Southeastern Wisconsin Professional Photographers Association

To book a session or inquire about our services please contact us at:

29 South Main Street
Ste. A
Oconomowoc, WI 53066

All photographs © 2002-2013 Apex Studios, LLC. All Rights Reserved. All copy and images. Any unauthorized resale,reproduction,distribution,public display or duplication of any content on this web site is a violation of all applicable laws and is subject to prosecution.